Introducing the New ZenWTR Logo: A Refreshed Brand for a Sustainable Future

ZenWTR, a leading beverage company, has announced its brand refresh with a new marketing campaign that showcases its commitment to sustainability and ocean conservation. The campaign includes out-of-home advertising, retail and shopper marketing, national field marketing efforts, as well as digital and social advertising.

At the heart of the campaign is the new packaging design, featuring a premium blue ombre label that evokes the look of the ocean. This eye-catching design serves as a visual representation of the brand's mission to 'Save Our Oceans.' On the back panel, customers can learn more about ZenWTR's sustainability story and the positive impact each bottle has on the environment.

But what sets ZenWTR apart from other bottled water brands is its dedication to using recycled ocean-bound plastic in all its bottles. The company has made a significant commitment to combating global plastic pollution by rescuing up to 50 million pounds of ocean-bound plastic by 2025. This ambitious goal is reflected in the brand's new tagline, 'Tastes Good, Does Good, and Feels Good.'

ZenWTR was also the first beverage to achieve Plastic Negative Certification, a testament to its rigorous sustainability standards. The company donates 1% of all sales to credible organizations focused on ocean conservation and recycling advancement in the U.S., further demonstrating its commitment to making a positive impact.

The brand's decision to shift its focus towards digital and social advertising is also reflective of evolving consumer media habits, allowing it to connect with customers through content creators and influencers. With this new campaign, ZenWTR aims to inspire consumers to join them on their mission to preserve our oceans and reduce plastic pollution.

In a world where sustainability is increasingly important, ZenWTR's brand refresh serves as a beacon of hope for a more environmentally conscious future. By choosing ZenWTR, customers can feel good knowing that they are supporting a company that truly cares about the well-being of our planet.

For more information on ZenWTR and its commitment to sustainability, please visit 'website URL'.

Zen water logo